Spotlight brand refresh

Make Shift

Branding

Background

Formerly Spotlight, now Make Shift — a reimagined creative destination for makers of all kinds. Here to fuel your ideas with the tools, expertise and inspiration to bring them to life.

Concept

The concept, Fuelling Your Creative Spark, is inspired by the idea of being the creative outlet for your creative outlet — repositioning the brand as a creative catalyst. It moves beyond supplying materials, positioning the brand as your partner in every project. The rebrand shifts away from a functional and bargain-focused image to one that encourages creativity and empowerment — reflecting the kind of experience the products themselves are meant to spark in every customer.