Immersive art exhibition

Counter Culture

Branding, Print, Editorial

Background

Counter Culture is an immersive exhibition by Moving Ideas, exploring how global subcultures powerfully shape identity, creativity, and mainstream culture.

Concept

The concept, The Hidden Underground, is inspired by how subcultures exist in plain sight—easily missed and inconspicuous from the casual passerby, much like an obscured bar hidden below street level. For those curious enough to look closer, an entire world begins to unfold—rich with creativity, energy, and self-expression.